Theodore's Treasures Oct 12 2012

Phases

This is the fifth wave of Theodore's Treasures and was extended. You must have at least Version 1.12.1 and Level > 4

• Start: October 12, 2012
• End: October 14 16, 2012

Promotions

IAP	Normal Prices Promotions
	Stack of Crystals = 10 = $0.99 Bunch of Crystals = 52 = $4.99 Basket of Crystals = 110 = $9.99 Pile of Crystals = 280 = $19.99 Cache of Crystals = 580 = $39.99 Heap of Crystals = 750 = $49.99 Mountain of Crystals = 1725 = $99.99

Groups

There are 3 target markets for this promotion:

• Unpaid Group (those who have not made an In App Purchase)
• Paid Group (those who have spent less than 100)
• Whale Group (this is the same as the Paid Group with total purchases >= 100)

Again, there are 3 possible outcomes for each player group (the cost of buying a treasure being the value expressed for the lowest outcome):

Unpaid	52 worth $4.99 (70%)	162 worth $15.00 (28%)	390 worth $30.00 (2%)
Paid	280 worth $19.99 (54%)	860 worth $60.00 (40%)	2000 worth $120.00 (6%)
Whale	860 worth $59.99 (65%)	2500 worth $120.00 (30%)	5000 worth $199.99 (5%)

If you make a purchase, you will receive one of the outcomes on a random basis. The probability is in percentage terms and is different for each group.

Play / Make a Purchase

"This is not a game. Rather, it is a promotion to encourage players to buy crystals by playing on a purchaser's desire to gamble. In this case, a player must purchase crystals in order to have a chance of winning something extra. Depending on your previous spending, there is a 54% - 70% chance of buying the lowest treasure (and not winning any bonus crystals). Please be aware of these probabilities!"

Image	Description
	A screenshot of the "Whale" options Tap the "Get One Treasure" button
	Theodore is transporting the treasure The treasure boxes move magically around like a "shell game" Until all three are lined up again...
	Pick your treasure (with different probabilities of a random result)
	Confirm your In-App Purchase (IAP) if you have previously set up this safeguard. Did you WIN BIG?

Challenges

For Unpaid Group

	Requires	Task / Reward / Notes
Mysteries Within	Have never bought anything and Level > 4 and Minimum Version 1.12.1	1 Play Theodore's Treasures Once 5 2 Play Theodores Treasures One More Time 10

For Paid Group

	Requires	Task / Reward / Notes
Mysteries Within	Have previously bought something and Level > 4 and Minimum Version 1.12.1 and Total purchase price < 100	1 Play Theodore's Treasures Once 25 2 Play Theodores Treasures Two Times 50

For Whale Group

	Requires	Task / Reward / Notes
Mysteries Within	Have previously bought something and Level > 4 and Minimum Version 1.12.1 and Total purchase price >= 100 and	1 Play Theodore's Treasures Once 80 2 Play Theodores Treasures Two Times 150 3 Play Theodores Treasures One More Time 100

Trivia

1. Is it worth the money given crystals frequently go on sale at 40% discount?
2. The definition  of "Have Bought Something" is a little ambiguous but we assume it means the player has, at some time, bought coins, crystals, a booster pack or a mystery crate via In-App Purchasing.
3. Within the "Paid" and "Whale" groups, we believe "Total purchase price" refers to dollars and not crystals.