Theodore's Treasures June 27 2013

Phases

This is the eleventh wave of Theodore's Treasures and runs concurrently with Toys & Games Week Theme 2013. You must have at least Version 1.12.1 and Level > 4 to play.

It is named Treasured Independence to coincide with the upcoming US Independece Day (4 July).

• Start: 27 June 2013
• End: 2 July 2013 (18:00:00 PST)

Promotions

IAP	Normal Prices
	Stack of Crystals = 10 = $0.99 Bunch of Crystals = 52 = $4.99 Basket of Crystals = 110 = $9.99 Pile of Crystals = 280 = $19.99 Cache of Crystals = 580 = $39.99 Heap of Crystals = 750 = $49.99 Mountain of Crystals = 1725 = $99.99

Groups

There are 3 target markets for this promotion:

• Unpaid Group (those who have not made an In App Purchase)
• Paid Group (those who have spent less than US$100)
• Whale Group (this is the same as the Paid Group with total purchases >= US$100)

Cost to play

The cost to purchase one of Theodore's Treasures is:

• Unpaid - US$4.99
• Paid - US$19.99
• Whale - US$49.99

This is done via an In-App Purchase and will be deducted from your credit card.  Please note that local currencies may fluctuate and the actual cost in your currency will be shown.

Outcomes

There are 3 possible outcomes for each player group (the cost of buying a treasure being the value expressed for the lowest outcome):

Unpaid	52 worth $4.99 (60%)	200 worth $17.00 (38%)	350 worth $27.00 (2%)
Paid	280 worth $19.99 (75%)	1725 worth $100.00 (24%)	3450 worth $200.00 (1%)
Whale	750 worth $49.99 (75%)	4200 worth $250.00 (24%)	8500 worth $500.00 (1%)

If you make a purchase, you will receive one of the outcomes on a random basis. The probability is in percentage terms and is different for each group.

As you can see, the most likely result, in each case, is only to receive what you have paid for (plus the reward from the Challenge - see below).

Play / Make a Purchase

"This is not a game. Rather, it is a promotion to encourage players to buy crystals by playing on a purchaser's desire to gamble. In this case, a player must purchase crystals in order to have a chance of winning something extra. Depending on your previous spending, there is a 60% - 82% chance of buying the lowest treasure (and not winning any bonus crystals). Please be aware of these probabilities!"

Image	Description
	A screenshot of the "Whale" options Tap the "Get One Treasure" button
	Theodore is transporting the treasure The treasure boxes move magically around like a "shell game" Until all three are lined up again...
	Pick your treasure (with different probabilities of a random result)
	Confirm your In-App Purchase (IAP) if you have previously set up this safeguard. Did you WIN BIG?

Challenges

For Unpaid Group

	Requires	Task / Reward / Notes
Mysteries Within	Has never bought anything and Level > 4 and Minimum Version 1.12.1	1 Play Theodore's Treasures once  10

For Paid Group

	Requires	Task / Reward / Notes
Mysteries Within	Has previously bought something and Level > 4 and Minimum Version 1.12.1 and Total purchases < 100	1 Play Theodore's Treasures once  30 2 Play Theodore's Treasures two more times  70 3 Play Theodore's Treasures one more time  40

For Whale Group

	Requires	Task / Reward / Notes
Mysteries Within	Has previously bought something and Level > 4 and Minimum Version 1.12.1 and Total purchases >= 100	1 Play Theodore's Treasures once  70 2 Play Theodore's Treasures two more times 150 3 Play Theodore's Treasures one more time  75