Featured

Themes

 * Usually Themes are denoted by an icon inside the Featured page (Mallett --> Featured)
 * This wiki considers anything where a player purchases an article for money (usually via an In-App Purchase) as a Promotion
 * The opportunity to buy booster packs are either displayed in your village (usually on the right hand side) or within the Featured page. Since you need to buy these packs for money, we categorize them as promotions
 * If a promotion is introduced during a theme but is on-going, we will summarise the promotion in the theme and set out details of the promtion on the Promotions page.
 * In a Theme, there are usually various challenges, events, promotions, new decorations and stores. Often new Dinos and Habitats are introduced as part of a theme

Events

 * Not necessary part of a Theme. For example: Presidential Event, Basketball Event, Dino Week, XP Bonus Day
 * Usually used for promoting new dinos, new characters, new decorations and possibly new stores
 * Can also be used as a discount for expansions and/or dino feeding cost and feed time
 * Its scope is smaller than Themes

Challenges

 * A specific quest to do something in the game, for example: A Sky High Dino or Cloud Nine
 * Not necessary part of a theme or an event
 * There is always a reward either Coin, XP, Crystals or a Decoration
 * Its scope is smaller than an Event
 * Usually can be divide into:
 * Normal - can be finished by using coins and time
 * Crystal - can only be finished by using crystal
 * Further categories are:
 * Limited (sometimes using a timer)
 * Triggered by something (e.g. attaining a specific level, building a certain store and various events and themes)
 * Goals are specific objectives to do something within a challenge. Every challenge has certain goals to complete. For example: The Cloud Nine Challenge has 2 goals - buy a habitat and buy a dino