Talk:Social Gifts/@comment-99.45.72.64-20120806221342/@comment-5116140-20120807173718

The Gifting is a Part of TinyCo Strategy

Here is an excerpt from their Quarterly Insights Publication

"With just some simple feature integration like gifting, invites, and few others we’ve found that theplayers utilizing Facebook features in TinyCo games are monetizing 138% higher than normal paying users and are more than 60% more likely to be a paying user than non-Facebook users. TinyCo is just in its infancy of integrating Facebook features into our games; we are going to be prioritizing Facebook feature integration in a big way for our future and current releases. We are not only excited about the higher monetization potential of Facebook users, but we are looking forward to learning more about how we can drive cost-effective user acquisition (note: we are currently in early stages of testing the new mobile ad platform), better retention, and stronger engagement through Facebook features in TinyCo games."